Find what is holding back your conversions with CRO audit services that show where visitors drop off and why.
We analyse behaviour on key pages, highlight barriers, and give you a clear, prioritised action plan, from quick fixes to A/B test ideas, so more visitors go on to enquire, book, or buy.
Website traffic is only half the equation – if visitors aren’t converting, you’re losing out on potential revenue. Frustrating user journeys, unclear messaging, or friction in key flows can all impact performance and stall growth. A CRO audit helps identify and fix the hidden barriers that stop users from taking action.
At ATK Digital Marketing, we don’t just highlight problems – we provide practical, conversion-focused solutions. Every CRO audit is manually conducted and tailored to your website, goals, and audience. You’ll get clear, prioritised recommendations you can act on, whether you make the changes yourself, work with us, or pass them to your team or developer.
Browse our CRO audits below and choose the one that fits your business goals. Find out more about CRO audits here – including what they are, who they’re for, and what’s included.
Not sure where to start? Get in touch, and we’ll help you choose the best option for your goals.
If you’d also like us to implement our audit recommendations or want a full testing strategy, one of our CRO Packages may be a better fit.
Combining manual analysis and data review, a conversion rate optimisation (CRO) audit uncovers why users aren’t converting to enquiries, sales, bookings, form submissions, or mailing list subscriptions. It examines user journeys, behaviour patterns, and on-page elements that influence decisions.
Using GA4, heatmaps (if available), and heuristic analysis, it assesses key areas like navigation, content clarity, page structure, calls to action, forms, and checkout flows. It also looks at performance across different devices and traffic sources to find missed opportunities.
The audit delivers a clear, prioritised list of recommendations to improve the user experience and increase conversions. By addressing friction points and aligning the site with user intent, businesses can maximise the value of their existing traffic and generate more leads or sales without increasing ad spend.
A CRO audit is essential for making sure your website is not just attracting visitors, but converting them. It helps uncover friction points, usability issues, and messaging gaps that could be preventing users from taking action. Here’s why it’s worth doing:
A CRO audit is essential for any business or website owner looking to increase conversions, improve user journeys, and get more value from existing traffic. Specifically, it is beneficial for:
Website Owners: Whether you’re running an online store, a service-based business, or a content site, a CRO audit helps ensure your website is guiding users effectively toward your goals – whether that’s an enquiry, sale or booking, or sign-up.
Digital Marketers: Marketers managing paid campaigns or organic traffic need high-performing landing pages. A CRO audit helps identify where visitors are dropping off and how to improve performance across key user journeys.
Web Developers: Developers benefit from CRO audits that highlight usability or functional issues affecting performance. Fixing these early can improve outcomes and reduce costly rework later.
E-commerce Businesses: Online stores rely on smooth, frictionless shopping experiences. A CRO audit can uncover why users abandon carts or drop out of the checkout – and how to fix it.
Content Creators: Bloggers, YouTubers and other creators with mailing lists, affiliate links or product offers can use CRO audits to boost engagement and improve goal completions on key pages.
Businesses Expanding Online: If you’re investing in traffic or about to launch a new website or campaign, a CRO audit helps ensure your digital experience is set up for conversion success from day one.
Ready to uncover what’s holding your website back from converting more visitors? Choose the CRO audit that fits your goals, or get in touch for expert guidance. Whatever stage your website is at, we’ll help you identify the right fixes to improve conversions, user experience, and overall performance.
Don't only believe us, take a look at what our CRO clients say.
Contact us today for a quote or if you have any questions about how we can help you grow your business and succeed.
ATK Digital Marketing are proud to be based in Norwich, Norfolk, UK.
If you are passing by and fancy a chat over a coffee, feel free to message us.
45 Hardy Road, Norwich, Norfolk, NR1 1JN